Instagram Caption Length: BEST Amount of Words & Character Limits

Ah, Instagram captions – the modern-day art of saying something meaningful in just a few words (and a bunch of emojis). A caption can convey a powerful message, inspire and motivate, entertain and inform, or simply make people smile.

But when it comes to crafting the perfect caption, one question that often arises is: how long should it be? Should you keep it short and sweet, or can you get away with a lengthy anecdote? And what about character limits – how much can you actually write before it gets trimmed?

The answer is not straightforward, as it depends on various factors, such as the purpose of the post, the target audience, and the overall style of your Instagram account. While the general rule is that short captions are better, there are certainly exceptions, such as travel or lifestyle shots. In these cases, you can use a longer caption to tell a story, provide tips, or spark a conversation with your followers.

In this article, we will explore the Instagram captions character limit and best practices on how to work through it, including tips on length, structure, and content to help you engage with and connect with your audience.

For more caption and hashtag ideas see: How to Write a Good Caption on Instagram and How Many Hashtags to Use on an Instagram Post

The Best Instagram Caption Length, Amount of Words & Character Limits

The Best Instagram Caption Length, Amount of Words & Character Limits

What is the Instagram Character Limit?

When it comes to Instagram, every word counts. With a character limit of 2,200 for captions (which includes spaces and line-spaces) and even fewer characters for usernames, bios, and comments, you will have to be strategic in what you want to say.

But this limitation isn’t a bad thing. In fact, it can be an opportunity to get creative and communicate your message in a concise, impactful way. The character limit also helps keep the platform focused on visual content, making it the perfect place for marketers and influencers to showcase their creativity.

It’s also worth noting that Instagram captions get truncated at 125 characters, meaning your followers will have to click on ‘more’ to read the rest of what you’ve put in your captions.

Instagram Caption Length

How do you post more than 2200 characters on Instagram?

While the 2,200 character limit might seem like you have plenty of room to work with your caption, there may come a time where you have to put something even longer. Lucky for you, there are quite a few tricks you can do to get around this limit.

The first one is to use the full 2,200 character limit. But don’t stop there! Once you’ve posted your content, add the remaining caption in the comments section (which also has the same 2,200-limit) and direct your followers to check it out.

Another option for you is to take advantage of external content. By adding a URL to your Instagram caption or bio, you can point your audience to a blog post you’ve written relating to what you have shared. This can help you flesh out your caption even further while also driving traffic to your blog/website. Talk about hitting two birds with one stone! If the URL is too long, you can also use link shorteners like to make it easier for them to copy.

However, the catch with the URL method is you can’t add an active hyperlink unless you’re paying for a sponsored post. This means your followers have to manually copy and paste the URL from your caption to access it, which can be hard to do especially on mobile. You are also only allowed to put one link in your bio, so it may not always be relevant to the posts you’ll be putting up. Still, there’s no denying the benefits you can get from this method if it does click.

Instagram Caption Length

What is the Ideal Length for Instagram Posts?

The ideal length for an Instagram post can vary depending on your content and audience. Many marketers agree that the ideal count is 138-150 characters, with some even going for 125 characters or less. Now why is that?

Whether it be on Instagram or any other social media platform, most users tend to scroll quickly from content to content. Plus, Instagram only displays the first 125 characters of your caption, meaning users won’t be able (or wouldn’t want) to read the rest unless they click on ‘more.’

Of course, this doesn’t mean that captions longer than 125 characters are out of the window. While it can be more challenging than shorter ones, the key is to hook them right from the get go to make them want to read the rest of what you want to share.

Instagram Caption Length

How to make the most of your instagram character counts

Now that you know the numbers for your Instagram captions, it’s time to ask yourself: how can I best make use of my Instagram character count? We have a few simple tips that can help you make every word count:

● Keep it short and simple: When it comes to writing your caption, it helps to get your point across in a concise and engaging way. Win your audience over in those first 125 characters.

● Use emojis: Sprinkling some emojis can help you add personality and convey emotions and tone, which is challenging with just text.

● Use hashtags: Using relevant hashtags can help your post reach a larger audience who search for or follow those hashtags.

● Call to action: Encourage your followers to take action, such as commenting on the post, visiting your website, or following your account. This can help increase engagement and drive traffic to your website or other platforms.

● Edit and proofread: Take the time to edit and proofread your caption for any grammatical errors that could detract from your message.

By following these tips, you can make the most out of your Instagram caption count and create engaging and valuable content for your followers.

Instagram Caption Length


Keeping track of the word/character count for your Instagram caption is crucial, and fortunately, there are several tools available to make this process easier.

For instance, you can utilize a convenient Instagram Character Counter online to ensure your captions are within the permitted limits. Alternatively, you could use word processors like Microsoft Word or Google Docs to keep track of your word count.

These tools can help you maintain your creativity while ensuring your captions are optimized for maximum engagement.

1. Using an Instagram Character Counter

With the rise of influencer marketing and the importance of engagement on Instagram, character counting tools have become increasingly important for users who want to optimize their content for maximum engagement.

Among these is the highly popular Instagram character counter – an online tool designed to help you keep track of your character count. This handy tool has quickly become a favorite among Instagram enthusiasts and has proven to be an essential component of content creation.

With its ease of use and ability to help users maintain the ideal character count, Instagram character counters can help transform the way you approach content creation on the platform.

Instagram Caption Length

2. Find Character Counts Using Word or Google Docs

Aside from Instagram Character Counters, word processors like Microsoft Word and Google Docs can also give you the number of words or characters in your document, plus several other pieces of information. Here is how you can check your character/word count on both word processors:

Google Docs – On the menu bar at the top part of your document, go to Tools > Word Count (or Ctrl+Shift+C.) Here you will see the number of pages, words, and characters (both with and without spaces.) There’s also an option for you to display the current word count as you work on your document.

Microsoft Word – You can find the number of words/characters at the status bar, located at the bottom part of the document window. It can also display other information like the page number, language, etc. You can also customize what details you want to see in the status bar by right-clicking on it, and then selecting the one you would like displayed.

Instagram captions play an essential role in the success of your social media marketing efforts. While there is no one-size-fits-all answer to how long your captions should be, it is crucial to consider the context of your post and your target audience’s preferences.

Whether you choose to keep your captions short and sweet or take advantage of the Instagram captions character limit to tell a story or share tips, it’s important to ensure that your message is clear and engaging. By using the best practices outlined in this article, you can craft captions that not only capture the attention of your followers, but also inspire and inform them.

Remember, Instagram captions are not just an afterthought; they are an opportunity to connect with your audience and showcase your brand’s personality and values.

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